3. Content is King
Fresh, topical content is a great way of retaining visitors to your site and
increasing your search ranking. Try and include articles and features that relate
to your products and services. This will not only raise the density of keywords
that you want the search engines to rank highly, but also provide useful resources
to attract a wider audience.
Using short sentences is a good way of keeping your audience reading as users
tend to scan websites rather than read them thoroughly so using long sentences
without any punctuation will likely result in your reader reaching for that mouse
button to go back to the previous page. Did you get this far?
- share for success
Great copy can also be a good way of getting other sites to link to yours. Google
partly judges a web site’s level of importance on the basis of how many
other external sites link to yours. If you provide original content that will
be of interest to a wider audience, you can expect the number of ‘inbound’
links to you site to increase dramatically.
You may also find that other sites have content that you would like to include
on your web site. If both sites are in a similar field, editors are often willing
to setup some kind of contra-deal, where content is shared to mutual benefit.
Link swapping can also be a good way of achieving a similar result. Many webmasters
are willing to include a link to your site on theirs in exchange for the same
courtesy. As long as the sites you are linking to are relevant to your offering,
and have a good ranking on the prominent search engines, the result can be of
great benefit to both parties.
Some engines, like the increasingly popular young pretender TEOMA,
also use the number of ‘outbound’ links as a marker for page ranking.
Providing your customers with links to other prominent web sites in your field
can increase you ranking, and inspire confidence in your own products and services.
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